BENEFIT BOUTIQUE: SOUTH WILLIAM ST
After walking past this place many times, I eventually decided to head into the Benefit Boutique which opened about a year ago on South William Street.
For an age I actually just thought it was a make-up shop. I can buy Benefit at home in Letterkenny or even in a few shops around Dublin, so I didn’t really see the big deal. But I didn’t realise that the whole place was a vintage nail bar/salon/tanning/waxing/make-up studio. I was super impressed when I walked in! I’m a huge fan of Benefit, I’ve already talked about the wonders of some of their products, (here and here) but going into the Benefit Boutique is a whole new pampering experience in itself! On my first visit, I landed a little early, so the Benefit ladies spent some time showing me all the different products and allowing me to test out various creams and moisturisers while I waited. There was also a large supply of Lindt chocolate present in the Boutique – not that I could have any, but it was like they’d thought of everything to make a person feel pampered in the place.
My first trip was to get my eyebrows and make-up done, a little treat I decided that I deserved. The problem was, I loved the place so much that I’ve been lining up the Benefit treats since. The brand does have a reputation for being expensive, and on my visits I’ve definitely spent a lot of time just eyeing up their glass cabinets full of lovely make-up products, but the salon itself is absolutely value for money. They even offer complimentary ‘make-uppers’ so you can try out their products and look excellent for free before a night out. That’s what I did today – I went for brunch with the gang (more on that later) and treated myself to a little make-over in the Benefit Boutique.
See the results above! The Benefit ladies take everything you say on board too – I’m not one for heavy eye shadow or caked on make-up, so when I said ‘subtle’ they showed me loads of little tricks and tips to make it look like I was barely wearing any make-up at all. That said, I have about ten different products on my face in the photo above. Go figure.
Aside from the make-up, their nail bar and blow dry bar are also incredible, even just to look at. They’ve walls full of colours of nail varnish and framed photos with various hair styles you can try out while there. Since the weather has been so awful recently, I thought it best to avoid the blow dry bar, but my next trip will definitely be to get my nails done! I’m taking in the Boutique bit by bit.